To promote Tropical Beer, they decided to make the World's Biggest Towel, breaking the world record of the biggest beach towel.
To engage their target, they made a Facebook App where everybody could attend to the event just by tagging a space for them in the giant towel. Their place would be marked with each one picture, and that way you could not only meet people around you, but also book you place around your friends.
Take a look.
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